Marketing Plan for Robotic Systems to assist in heart surgeries and Research Paper

Marketing excogitate for Robotic Systems to assist in center field surgeries and other invasive surgeries - Research Paper ExampleFor instance, in that respect are more than 41 million people who are above 65 years and the figure go away be considerably higher if we include people who are 55 years and above. Indeed, the probability that a patient (in later years of his / her life) would bear a bypass, heart and cancer surgery increases therefore, the surgeons and health professionals have suggested the use of Da Vinci, ZEUS, AESOP and SAR robotic systems as they facilitate during surgery and enhance the performance. Nevertheless, patients that have robotic surgery are rapidly recovered as well as have lesser pain during trauma. The distribution firm has mean that it would open 2 new offices in Washington during June and September 2011 one each at union Station and Verizon Center. The expected annual sales are $4 5 million with net shore of at least 8%. In case the operati ons remain successful, the distribution firm will expand its operations to New York by opening 2 new offices during January and June 2010 one each at Manhattan Mall and Trump Tower. 2. Business Description The Robot Systems Suppliers (hypothetical firm) was inaugurated in 2009 and it is proficient in distribution and guardianship of robotic systems that could be used in heart surgeries and others. Indeed, the technological developments have also facilitated doctors, physicians and surgeons to use modern equipments and robots for heart surgeries, for Prostate Cancer, Gastric Bypass and fatal injuries etc. The confederacy not only focuses on the market and distribution on the da Vinci systems initially offered in early 21st century, but also it has been religious offering ZEUS Surgical System for invasive surgeries. It is worthwhile to mention the fact that use of robot systems has been increase in US healthcare industry because they help saving time and effort during surgery as well as reduce pain and trauma for patients. For instance, the robotic systems also facilitate in faster recovery that, in turn, reduce financial burden on patients since they have to spend fewer amount on medicines and checkups after surgeries. The Robot Systems Suppliers initially commenced its business operations in Los Angeles City in 2009, and today it has already become an established firm in LA, a city of more than 4 million people. The company enjoys annual revenue of $4.5 million and its net profit (15%) was recorded to be under $0.7 million approximately. The major(ip) reason behind success of Robot System Suppliers is the constant focus on differentiation and macrocosm coupled with top quality after-sales-services. The company also provides useful suggestions to robot producers so that they could innovate their exist robotic systems (that are widely used) and create new systems to achieve cost leadership and efficiency. It should be pointed out that there is immense bu siness potential for suppliers of robotic systems in US healthcare industry because of rising population and trope of elderly / senior citizens (aged 55 years and above). The Robot Systems Suppliers is in strong financial position because its tax income profit margin is in range of 25 35%, whereas the net profit margin trunk in the range of 12 20% because the producers tend to offer high commissions to robot distributors. In addition, the profitability increases primarily due to offering of after-sales-servi